Yellow Bubblegum Launch
To celebrate the release of a much-loved animated adventure, we launched our Yellow Bubblegum Tango Ice Blast with a campaign full of playful nods to childhood imagination. Bright blue skies, fluffy clouds and vibrant colours helped create a fun, feel-good look that perfectly complemented a trip to the cinema.
Exclusive to ODEON, the campaign invited audiences to grab a Yellow Bubblegum Tango Ice Blast, sit back and enjoy the adventure on the big screen—bringing a little extra fun to every movie night.
