Blue Marshmallow x The Fantastic Four: First Steps
To celebrate the release of Marvel Studios' The Fantastic Four: First Steps, we created a campaign introducing an exclusive Blue Marshmallow Tango Ice Blast at Vue Cinemas.
Inspired by the film's bold blue aesthetic, the campaign combined striking visuals with toasted marshmallow elements to showcase the limited-edition flavour. The result was a simple but eye-catching promotion that tied the new drink to one of the year's biggest cinema releases.
