Orange Mayhem
We created this campaign to tie in with the release of Minions & Monsters, bringing the film's fun, mischievous energy to Orange Tango Ice Blast. The playful sea of eyes and bold orange colour palette were designed to make it feel as though the drink was the centre of attention—just like the monsters in the film.
Exclusive to Vue, the campaign encouraged cinema-goers to pick up an Orange Tango Ice Blast before settling in, adding a little extra fun to the movie experience.
